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New Jersey, a very blue state with a liberal governor and large Democratic majorities in both houses of the legislature, is committed to helping hundreds of thousands of residents newly uninsured in the Covid-19 pandemic to find subsidized coverage. The state has launched an
information campaign to help people get covered.
But New Jersey's ACA marketplace is stuck in limbo during a tough time. The state is in the process of creating its own state-based exchange (SBE), scheduled to launch on November 1. In the meantime, it's technically an SBE, but still using the federal exchange, HealthCare.gov, for enrollment.
That creates a messaging problem. The state has created a website,
Get Covered New Jersey, to help people find coverage. But it has to be a complex switching station. Those eligible for subsidized marketplace coverage need to enroll through HealthCare.gov. Those eligible for Medicaid -- probably the majority of the newly uninsured -- can also apply via HealthCare.gov but, for reasons explained below, are probably better off applying directly through the state's Medicaid program,
New Jersey Family Care. Finally, those who earn too much to qualify for aid need to be aware of ACA-compliant plans offered off-exchange only, especially since these include the cheapest silver plan available.
Get Covered New Jersey tries, but in my view fails to help people figure out quickly what kind of help they're eligible for, and act accordingly.
The main problem is that the site doesn't foreground Medicaid or, most vitally, a Medicaid eligibility screener. According to an
Urban Institute estimate, almost half of New Jersey's newly uninsured residents (224,000 out of 489,000 by the study's more conservative of two estimates) should end up in Medicaid, while just under a quarter may enroll in marketplace coverage.