But what's really behind this impulse, at least in this case, is something unsavory: a rooted belief that one's every preference is significant, worth broadcasting, cause for pride...a sign of one's superior sensibility or perception. How can anyone like Brussels sprouts? They taste like condensed garbage. Etc etc. This impulse is evident on the playground: ew, you like Barney?
While writing this, I've really just been transposing a line of thought wonderfully dramatized and dissected by Milan Kundera in his novel Immortality:
An unfamiliar young woman entered the sauna and the moment she walked through the door began to order everyone about; she made them all sit closer together, then she picked up a pitcher and poured water on the stones. With much hissing, hot, steam started to rise, making the woman sitting next to Agnes wince with pain and cover her face. The newcomer noticed it, declared, "I like hot steam; it gives me that real sauna feeling," squeezed herself between two naked bodies, and at once began to talk about yesterday's television talk show featuring a famous biologist who had just published his memoirs. "He was terrific," she said.
Another woman nodded in agreement. "Oh yes! And how modest!
The newcomer said, "Modest? Didn't you realize how extremely proud that man was? But I like that kind of pride! I adore proud people!" She turned to Agnes: "Did you find him modest?"
Agnes said that she hadn't seen the program. As if interpreting this remark as veiled disagreement, the newcomer repeated very loudly, looking Agnes straight in the eye: "I detest modesty! Modest is hypocrisy!"
Agnes shrugged, and the newcomer said, "In a sauna, I've got to feel real heat. I've got to work up a good sweat. But then I must have a cold shower. A cold shower! I adore that! Actually I like my showers cold even in the morning. I find hot showers disgusting."