A stubborn myth, in fact, holds that US creative exports are a more robust foundation for prosperity in the global economy than heavy industry ever was. Anyone can build a car, but Americans’ gift for innovation is ineffable. It is a kind of creative magic that is hard for the country’s sclerotic, overly bureaucratised trading rivals to match. How can you fight what you can’t fathom? Who can compete with a je-ne-sais-quoi?At first read I thought that Caldwell was onto something profound here. And maybe he is, long term. But I think he's overselling the troublesome toilet as a signifier that we're in deep shit now on the design-and-style front. This may well be an episode of what James Fallows calls the " "I just rode the bullet train to Tianjin, and holy shit, we're doomed!" approach to China's rise:
America’s rivals are much less backward than its cheerleaders assume, however, and the country’s creative dynamism is much less mysterious. Taste tends to follow wealth. It should not surprise us if it turns out that people want US design only so long as the US is perceived as the richest, the best, the hegemon. True, there will always be American products that mix glamour and craftsmanship. But certain US exports are based on glamour alone, and will collapse as US prestige does.
Showing posts with label Kohler. Show all posts
Showing posts with label Kohler. Show all posts
Sunday, June 05, 2011
Christopher Caldwell slips into the Fallows Fallacy on China
Noting that toilet maker Kohler has a global hit with an ultraluxury $6,400 toilet that was designed in large part to cater to Chinese tastes, Christopher Caldwell sees "a harbinger of trouble for the U.S":
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