In which Romney confuses two strongmen

Mitt Romney, the man who can't speak his own name without misrepresentation, now seems a bit confused about his chosen personal avatar:

Mitt Romney conceded President Barack Obama has succeeded in making him a less likable person, but he offered a defiant retort to those hoping he will open up this week: “I am who I am.”

Romney quoted that Popeye line three times in a 30-minute interview with POLITICO about his leadership style and philosophy... (Politico interview, 8/27).

That ain't Popeye, Mitt. It's the God of Abraham, Isaac, and Jacob. 
 
What marketing genius has decided that Romney should implant the notion of his absolute, intrinsic authority in the body politic?  Will we soon see "I am who I am" ads?  Will Mitt promise to smite the Persians? Or bring prosperity to the land that accepts his authority and turneth not to false Democratic gods?
 
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P.S. Popeye's variant  is "I yam what I yam and tha's all what I yam."  I will spare myself  any deep rumination on why this semiverbal superman was made to echo the master of the universe.