Showing posts with label Michelle Muldrow. Show all posts
Showing posts with label Michelle Muldrow. Show all posts

Wednesday, May 01, 2013

Of consumer cathedrals and Catholic capitalists

Can you love capitalism and hate the forms of commerce that the world's most capitalist economy creates? You can if you're Catholic and acculturated to cathedrals. Like Andrew Sullivan:
The striking paintings of Wal-Marts we featured this morning are not alone. Michelle Muldrow targets, among other supermarkets, Target. She calls these photographs paintings “Cathedrals of Desire.” Cathedrals used to function as a way to transcend desire into love, the worldly into the unworldly. Now these new consumer cathedrals make the worldly sacred and turn desire into a virtue.

I have to say that Target in particular engenders in me an instant version of what some hyper-lefty Germans called Konsumterrorismus: a total panic caused by the option of limitless shopping. (The definition is not undisputed). In my case, this phobia is compounded by the lighting – especially in Target. Aaron took me there once and I could not really get past the doorway. It was just horrifying. If I go to Hell, I will not have my ankles licked by fire. And I will not be lit from below. I will be subjected to giant, constant, overhead fluorescent lighting – what Michael Cunningham once called less lighting than the “banishment of all darkness.”

That gets it right, I think. All darkness must be banished to promote and encourage the purchase of things. This is what a huge amount of our culture now rests upon: the purchase of things. I guess you have to banish the literal darkness to disguise the shallow yet impenetrable darkness our shopping civilization represents.
Serendipity!  Yesterday, Andrew linked to an excellent review (by John Gray) of what sounds like an excellent biography of Karl Marx (by Jonathan Sperber). While unsparing about the harm wrought by Marx's "incoherent mishmash of idealist philosophy, dubious evolutionary speculation, and a positivistic view of history," Gray also credits Marx with an insight into the dynamics of capitalism to which the right is generally blind: