Newspaper taxes readers' decoding chops

From the Dept. of headlines that tax your ability to sort out nouns from verbs from modifiers, decode this from the WSJ home page, 3:20 ET, 6/29/10 (probably gone before you get there, and not attached to the story itself):

Boxer Targets Fiorina's Palin Tie

Wherein lies my confusion? 1) Boxer, capitalized, does not immediately suggest a particular individual, especially since boxers might commonly be expected to "target" the people they share headlines with, i.e., other boxers; 2) 3 of the 5 words in the headline are proper nouns, two of them effectively modifying the final noun, which is not clearly a noun, and even less clearly an abstract noun; 3) Fiorina has in past news "targeted" Boxer's hair, so some corner of the mind assumes that Boxer's getting snarky about Fiorina's neckwear, presumably festooned with iconic ladies in red; 4) "Palin," as a noun immediately following a possessive, feels like that which belongs to Fiorina until your sort out what the "tie" is; and 5) boxers, as athletes, might be sensed to "tie" other athletes, and "targets" could be a noun, so it's hard to seize the verb.