Hey, I caught a pattern in Oct. 2008

Via Dave Weigel, I came across this political science data relayed by Richard Johnston and Emily Thorson regarding Sarah Palin's apparent effect on John McCain's campaign:

John McCain’s August 29 announcement of Palin as his running mate surprised the Republican establishment, the media, and especially voters. She made a strong first impression: she enjoyed high approval ratings after her acceptance speech, and the percentage of voters saying that they intended to vote Republican skyrocketed. But within days of the speech, her ratings began a precipitous slide from which she—and the McCain campaign—never recovered. Throughout the rest of the campaign, vote intentions were closely tied to Palin’s approval ratings: each major Palin approval drop was followed, within a day or two, by a drop in McCain vote intention. No other factor moved McCain support with such precision. Comparison of the correlation between running mate approval ratings and vote intentions from 2000 and 2004 confirms Palin’s peculiar importance in 2008.

 I hold that truth to have been self-evident -- per xpostfactoid, Oct. 24, 2008:

Yes, Weigel, Palin really needs to learn something

Dave Weigel's cynicism about the media's engagement with politicians and the electorate's engagement with media is so extreme that it converts to an odd sort of credulity. Imagining "the media that's actually going to cover the 2012 elections," Weigel predicts:

This media is not going to care about her policies. If policies come up during debates, and she gives the same answers she gives on Fox now, and Mitt Romney pounces on her, the story will not be that the GOP's frontrunner gave a pallid answer. The story will be that Mitt Romney pounced. What does this do to his image? What does Mike Huckabee have to say about it?


And so on. It's hard to imagine Palin competing at the policy level the press claims she needs to get to, but easy to imagine her competing at the level they actually play on. Quick, cast your mind back to the countless 2007/2008 Democratic debates. Do you remember Hillary's mastery of policy? No. You remember her fumbling an answer on drivers' licenses for illegal immigrants, you remember Obama telling her she was "likable enough," and perhaps you remember Dennis Kucinich talking about aliens.

Okay: perhaps people's chief takeaways from the 50-odd Presidential debates of the 2008 campaign were not smart policy pronouncements -- such as Obama's assertion in his first debate with McCain, regarding the war in Iraq, "We have weakened our capacity to project power around the world because we have viewed everything through this single lens."  But that doesn't mean that viewers assess the candidates merely as celebrities. What do people remember about Palin's performance on policy questions in her national media appearances in 2008?  Incoherent babble about seeing Russia from Alaska and what happens when Putin rears his head and flies in American airspace.  Her obvious cluelessness when Charles Gibson asked for her thoughts about the Bush Doctrine. Her faux-Reagan, target-free "there you go again, Joe" in her debate with Biden.