It's a fair cop, guv'nor

I like to think of myself as impervious to marketing -- a false pride, because a) I still find myself singing commercials I heard a lot when I was five, and b) it's smart to be receptive to marketing that helps you locate what you want/need.

None of that is strictly relevant to an experience that ripened this morning -- a rare case of a mundane product working its way through to consciousness.